// Generations Fund
We are a crossover of generations, combining the wisdom of investing with the stamina to accelerate the next-generation consumer.
G-FUND backs Europe's most promising consumer companies from pre-seed to Series A — hyper-selective, AI-resilient, and built to last.
// What we back
We invest across our core consumer expertise — and selectively beyond it.
Consumer Tech
EDURINOConsumer technology keeps redefining how people live, shop and interact. We back products with strong user adoption, data-driven differentiation and scalable models that can become category leaders.
Nutrition & Food
aheadShifting preferences toward healthier, more sustainable and transparent food are driving long-term growth. We invest in brands and technologies reshaping nutrition, supply chains and consumption habits.
Health & Wellness
mybacsHealth and wellness remain structurally resilient, supported by rising consumer awareness and preventative-health trends. We back companies enabling personalised, accessible, lifestyle-integrated health.
Beyond the core
hansethermWe stay flexible within consumer to pursue select opportunities — Energy & Clean Tech, Beauty & Fashion — and selectively explore B2B that enables consumer-facing businesses to scale.
// The filter
We back businesses where AI expands margins and scale — not products that can be rebuilt by an LLM and a prompt.
What we seek
- +Distribution moat: brand, community, locations, embedded channels
- +Proprietary data flywheel and unique real-world signal
- +Real-world execution: supply chain, services, hardware, regulation
- +Network effects across marketplaces, trust and liquidity
- +AI that lifts unit economics — CAC, retention, operations
What we avoid
- −Feature-based tools vulnerable to prompt or agent replication
- −Low switching costs and limited distribution moat
- −Commodity or public data with no proprietary signal
- −Shallow workflows that are easy to bundle or replace
- −Pricing compression as model costs fall
Rule of thumb — If the core value of a business can be replicated by a model and a weekend, we pass.
// Portfolio
A promising portfolio of next-generation consumer brands.
Co-investing alongside Europe's best